BONE® — Tower Case Study

Branding

We jumped in with Tower to build something that actually stands out. Their position as Babylon's backbone deserved an identity with some backbone of its own. What we landed on has the gravity to match a $5.5B ecosystem while keeping the Bitcoin vibes intact.

Branding

We jumped in with Tower to build something that actually stands out. Their position as Babylon's backbone deserved an identity with some backbone of its own. What we landed on has the gravity to match a $5.5B ecosystem while keeping the Bitcoin vibes intact.

Branding

We jumped in with Tower to build something that actually stands out. Their position as Babylon's backbone deserved an identity with some backbone of its own. What we landed on has the gravity to match a $5.5B ecosystem while keeping the Bitcoin vibes intact.

Brand Guidelines

When you're attending conferences and events, brand consistency gets messy. We built Tower a guidebook which acts as a practical toolkit that their partners actually use. No janky logo placements or off-brand colors, when Tower appears in the wild now, it's unmistakably them.

Brand Guidelines

When you're attending conferences and events, brand consistency gets messy. We built Tower a guidebook which acts as a practical toolkit that their partners actually use. No janky logo placements or off-brand colors, when Tower appears in the wild now, it's unmistakably them.

Brand Guidelines

When you're attending conferences and events, brand consistency gets messy. We built Tower a guidebook which acts as a practical toolkit that their partners actually use. No janky logo placements or off-brand colors, when Tower appears in the wild now, it's unmistakably them.

Application

Nobody wants another DEX where you'd effectively need Satoshi himself to give you tech support. For Tower, we obsessed over the small stuff. We tested with hardcore traders and complete newbies, iterating until both groups could navigate with ease. In a market where billions flow through these interfaces, attention to detail matters.

Application

Nobody wants another DEX where you'd effectively need Satoshi himself to give you tech support. For Tower, we obsessed over the small stuff. We tested with hardcore traders and complete newbies, iterating until both groups could navigate with ease. In a market where billions flow through these interfaces, attention to detail matters.

Application

Nobody wants another DEX where you'd effectively need Satoshi himself to give you tech support. For Tower, we obsessed over the small stuff. We tested with hardcore traders and complete newbies, iterating until both groups could navigate with ease. In a market where billions flow through these interfaces, attention to detail matters.

Design System

Ever tried building new features without a design system? It's slow. For Tower, we built EVERYTHING, components that snap together logically, states that communicate clearly, dark patterns eliminated. Tower can now roll out new features in days instead of weeks, all while maintaining that consistent feel. It's invisible work that makes everything else visible.

Design System

Ever tried building new features without a design system? It's slow. For Tower, we built EVERYTHING, components that snap together logically, states that communicate clearly, dark patterns eliminated. Tower can now roll out new features in days instead of weeks, all while maintaining that consistent feel. It's invisible work that makes everything else visible.

Design System

Ever tried building new features without a design system? It's slow. For Tower, we built EVERYTHING, components that snap together logically, states that communicate clearly, dark patterns eliminated. Tower can now roll out new features in days instead of weeks, all while maintaining that consistent feel. It's invisible work that makes everything else visible.

Website

Designs are meaningless until they hit the web, so... We translated our work into a Framer site. The Tower team didn't have to lift a finger during implementation, which freed them up to focus on their core product.

Website

Designs are meaningless until they hit the web, so... We translated our work into a Framer site. The Tower team didn't have to lift a finger during implementation, which freed them up to focus on their core product.

Website

Designs are meaningless until they hit the web, so... We translated our work into a Framer site. The Tower team didn't have to lift a finger during implementation, which freed them up to focus on their core product.

Social Media

Your Twitter feed is often the first impression. We built Tower a social toolkit to be instantly recognizable. No last-minute scrambles or inconsistent visuals across platforms. In DeFi, trust is currency, showing up professionally day after day builds a community foundation that survives market cycles.

Social Media

Your Twitter feed is often the first impression. We built Tower a social toolkit to be instantly recognizable. No last-minute scrambles or inconsistent visuals across platforms. In DeFi, trust is currency, showing up professionally day after day builds a community foundation that survives market cycles.

Social Media

Your Twitter feed is often the first impression. We built Tower a social toolkit to be instantly recognizable. No last-minute scrambles or inconsistent visuals across platforms. In DeFi, trust is currency, showing up professionally day after day builds a community foundation that survives market cycles.